Privacy Policy

Last updated: 1st January 2026

Introduction

mordelixa.top Ltd ("we", "our", or "us") is committed to protecting your privacy and personal data. This privacy policy explains how we collect, use, and protect your information when you use our website at mordelixa.top and our loyalty platform comparison services. We are the data controller for the purposes of the General Data Protection Regulation (GDPR) and applicable UK data protection laws.

Data We Collect

We collect and process various types of personal data when you interact with our services. The data we collect includes information you provide directly to us and information we collect automatically through your use of our website.

Personal information you provide may include your name, email address, phone number, company name, and any other details you share when contacting us or using our services. We also collect technical information such as your IP address, browser type, device information, and website usage data through cookies and similar technologies.

How We Use Your Information

We use your personal data for several purposes based on legitimate business interests and, where required, your consent. How we use your information depends on the services you use and your preferences.

We use the information to provide our loyalty platform comparison services, respond to your enquiries, send you relevant information about our services, improve our website and services, comply with legal obligations, and protect our business interests. We may also use your data for marketing purposes where you have given consent or where we have legitimate interests to do so.

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner. For detailed information about our use of cookies, please see our Cookie Policy.

Legal Basis for Processing

Under GDPR, we process your personal data based on the following legal grounds: your consent for marketing communications and certain cookies, performance of a contract when providing our services, legitimate interests for business operations and service improvement, and legal obligations where required by law.

Data Sharing and Third Parties

We do not sell your personal data to third parties. We may share your information with trusted service providers who help us operate our business, such as web hosting providers, email services, and analytics providers. These providers are contractually bound to protect your data and use it only for the purposes we specify. We may also disclose your information if required by law or to protect our legal rights.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. Contact information and enquiry data are typically retained for up to 7 years for business and legal purposes. Website analytics data is retained according to our analytics provider's retention policies. You can request deletion of your data at any time, subject to our legal obligations.

Your Rights

Under GDPR and UK data protection laws, you have several rights regarding your personal data. These include the right to access your data, rectify inaccurate information, erase your data in certain circumstances, restrict processing, data portability, object to processing, and withdraw consent where applicable. You also have the right to lodge a complaint with the relevant supervisory authority if you believe your rights have been violated.

International Data Transfers

As we operate within the European Union, your data is primarily processed within the EU. If we transfer data outside the EU, we ensure appropriate safeguards are in place, such as adequacy decisions, standard contractual clauses, or other approved mechanisms to protect your data.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encryption, secure data transmission, access controls, and regular security assessments. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

Children's Privacy

Our services are not intended for children under 16 years of age. We do not knowingly collect personal data from children under 16. If we become aware that we have collected personal data from a child under 16, we will take steps to delete such information promptly.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website and updating the "last updated" date. We encourage you to review this policy periodically.

Contact Us

If you have any questions about this privacy policy, wish to exercise your rights, or need to contact us regarding data protection matters, please reach out to us using the contact information below.

For general enquiries, you can also contact us at [email protected] or visit our contact page for more information.